Ownership Data
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Prospecting Made Easy
What
is
Ownership
Data?
Ownership Data is a direct-access prospecting tool that provides full names, contact addresses, and phone numbers for both resident and absentee property owners.
Winning Edge has been delivering Ownership Data to the real estate industry for over 20 years, with dedicated databases across Victoria and Queensland. Designed to support prospecting at every level, the platform helps generate sales listings, grow rent rolls, and drive overall business growth—while remaining versatile enough for a wide range of applications.
Since 2006, we’ve been providing accurate owner information to the industry, building a proven track record in helping businesses secure listings, expand rental portfolios, and increase sales performance.
Today, Ownership Data is trusted by over 600 businesses across Victoria and Queensland—from independent agencies to major franchise groups. It’s also used by mortgage brokers, solar providers, and other service professionals looking to grow their client base.
How can I utilise it?
Mail Merge
Use our data to deliver personalised mail marketing straight to property owners, reaching both investors and resident owners by name at their address.
Phone Prospecting
More than just a reverse directory, Ownership Data provides a powerful database of phone numbers for effective prospecting—each one connected directly to the property owner, not the tenant.
Door Knocking
While door knocking isn’t every agent’s favourite prospecting activity, it remains one of the most effective—particularly when you can engage residents by name.
Direct marketing in the Digital Age
As the Do Not Call Register, ACMA regulations, and the Spam Act have reshaped marketing over the past decade, traditional direct marketing has re-emerged as a powerful channel for direct communication in the property market.
Features
Smart Search
You asked, and we delivered. Say goodbye to outdated municipality and postcode searches—now it’s as simple as typing in a suburb, street, or specific property to find what you need.
Online Mail Merge
Ownership Data no longer exports bulky or confusing CSV files. Instead, the system now features a dedicated mail merge tool where you can save templates and create merges in just a few simple steps—saving you time, effort, and complexity.
Custom Map Searching
Ownership Data features an intuitive map search tool that makes identifying hot spots and farm areas easier and more efficient than ever. Whether you’re searching within a set radius or drawing a freehand area, Ownership Data gives you the flexibility to target exactly where you want.
Integrated Listing Data Tool
Ownership Data’s listing data tool allows you to search properties that are currently on the market or have previously been listed. Refine your search using 30, 60, or 90-day filters, or apply a custom date range to suit your specific needs.
Quarterly Data Updates
It may sound like science fiction, but unlike static data lists offered by some providers, Ownership Data delivers a fully integrated search engine tool that is updated quarterly—keeping you consistently ahead of your market.
Live Chat Support Team
Access our live, in-app support chat during business hours for instant assistance directly within Ownership Data. It’s a faster, more accessible way to get help when you need it most.
Legality
DNC Compliance
Our phone number records are also updated against the government’s Do Not Call Register every 28 days, allowing you to clearly identify Do Not Call numbers highlighted in red.
Is it Legal?
All information provided through Ownership Data is fully compliant and legally approved for prospecting use, ensuring your real estate licence and business are protected when using it for data mining.
Established in 2006, Ownership Data has consistently maintained the highest level of compliance with regulatory authorities. Our mailing features are also designed to be compliant, supporting no junk mail standards and Australia Post–approved delivery only.
Is it right for you?
Ownership Data is a flexible prospecting tool designed to integrate seamlessly with businesses of any size. Its customisable features allow us to support everyone—from individual mobile operators to some of the largest prospecting agencies and real estate firms in the country.
We invite you to explore our product, either in person or online, to see if it’s the right fit for your business.
With Ownership Data at your fingertips, new listings and rental opportunities are well within reach.
